After putting together your keyword list, following the research stage, you are ready to move on. Today we look at how to create adword ads, which is the next stage in your ppc advertising campaign.
To Create Adwords Campaigns this sucessful you need automation.
The ads which are listed down the right hand side of most Google search pages have 4 lines, line 1 is the headline, lines 2 and 3 describe your offer and the 4th is your website address.
Line 1 is the most straightfoward for me to advise you about as it’s your keyword phrase. I would advise you to have just one keyword per ad group.
Your headline, for which Google allows you a maximum of twenty five characters, should have all of it’s words capitalized.
It’s often very effective to have your headline finish with a question mark – if Google will allow it. ‘Sore Feet’ could be written as ‘Sore Feet ?’ – before the ad goes live Google will alert you if they are not happy.
One of the reasons for having your keyword as the headline is that Google will show it in bold form.
You may be wondering what happens when the keyword phrase is longer than 25 characters.
You could join your phrase together and drop the spaces: HowDoIStopPuttingOnWeight. May look odd but if this as the phrase the surfer was looking for it should still be effective. It is more usual to have a default headline, standing by for just this sort of situation.
Lines two and three are where you get across the benefits of your product or service, please note I said benefits not features. The prospective buyer wants to know what’s in it for them. Not: Finest Fishing Rod Available but: Catch Fish 10% Heavier Guaranteed !, not: Best Weight Loss Program Around but: Loose 15lb In A Week Guaranteed !
Always remember, it’s about what someone will gain by using your product not the price, colour, contents or how wonderful you think it is. Having been seduced by the wonderful benefits that your ad has promised, your customer will be more likely to be interested in the features of your product, somewhere on your website. Remember your descriptions must accurately describe what it is you have on offer. Should they click through to your website and do not find the solution described in your ad, they will click away, and all you will have achieved is to increase Google’s profits !
You need to create a trail, at the center of which, is your keyword. In an ideal situation it should be part of your website address, the adwords ad headline, the name of your landing page and the headline of that page.
I hope this helps you to create adwords ads campaigns that produce more orders and ,more importantly, more profit !
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