Social networking is the modern method of hooking up with your friends, sharing thoughts and opinions and passing on recommendations. It is the equivalent of the backyard fence where housewives used to meet to discuss the news of the day and share tips about new products they had discovered. Those product recommendations simply grew by one person passing it on to another. Products were trusted because they came recommended by a friend. This kind of marketing, the word of mouth, has been around for years and been acknowledged by the business world, long before we were all introduced to social networking sites like Facebook and MySpace.
Spend time in one of your social networking sites and you will discover that they are mostly updates of peoples’ opinions. This one has become a fan of such and such band. That one has sent a note to his 496 friends to say that the latest super-hero movie is fabulous! In fact, the vast majority of postings are simple statements of viewpoint. “I tried the Mandarin Cosmo of ABC bar, it was great! Did I mention it was cheap too? You should go and try it.”.That person may also blog about the newly opened club that’s fairly cheap but maybe lacks that “club ambiance”!The friends who read those posts are more likely to go for the Cosmos than the new club.
Like all word of mouth marketing, these facts are freely given to you. The power of these personal recommendations should not be under-rated. The very spontaneous of the opinion adds weight - it does not feel like 'somebody is trying to sell something'. So what steps should businesses take to make social networking work for them? How are you certain that it is really your product they are advertising/talking about? Note that social networking sites say no to spam so you really need to have a careful marketing strategy to drive traffic to your site.
As long as you use well-known and proven methods to attract traffic to your site properly, you shouldn’t have problems gaining traffic and expanding your network. Follow the right techniques for establishing profiles and getting your message out there and you will reap the rewards of increased traffic to your website. You will want to be careful to avoid marketing mistakes that will lead to getting banned from the social networking sites, and there is no better guidance than that available at Social Traffic Explosion. You can learn and perfect the techniques and methods that will allow you to take advantage of the social networking phenomenon, and maybe discover easier ways to do it.
Nathan Holland is the owner of AttractableMarketing.com.
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