Most Effective Advertising Requirements
More and more people today are leaving paper advertising for the internet. Both have their pro’s and con’s when using them to market your industry. But you need to realize that having a marketing tactic is just the beginning!
There are key things you need to gain from your marketing efforts to in fact create the most effective advertising system achievable.These are the requirements you need to have to build effective advertisements…
I. Tracking progress is the first phase to effective advertisements and is more vital than most people think
1. You need to know how many times people actually look at, read or watch the
marketed material (your advertisement).
2. How many of the people in fact inquired about your product or service?
3. How many of the people turned in to actual clients?
4. Which ad created one of these actions by potential customers?
II. Update the ad content / verbiage (split test)
– Based off of your ad tracking you will know how effective each ad that you have placed is.
To determine if you will make changes or re-create the entire advertisement. There is no perfect way to state anything and the age, gender and location of your potential
buyers will influence the way that your ad is perceived and evaluated. This is why you do what’s called a “split test” which is done by duplicating an existing ad and changing one detail. This detail can be as simple as punctuation, capital VS. lower case, removing or adding a word or a different headline. It’s amazing the way one quick change in the verbiage or punctuation of the ad can change the effectiveness.
The overall idea is to keep split testing and changing your ad’s to keep improving
III. Target Your Audience (age groups, gender, location, etc)
– The most critical thing you need to do is target your ideal client so you aren’t trying to sell steak to a vegetarian.There is a specific demographic that uses your product and or service and you need to figure out who that is.
Advertising to anyone outside of your ideal demographic of people will be throwing money out the window. For example, if you want to accurately advertise to a near by audience you have to make sure that your ads aren’t seen on a national level. groups~Targeting can be getting noticed by certain people} and targeting advertisements~can be staying hidden} from certain people isextremely important in order to stay cost sensitive.
IV. Be Seen & Stand out
– The fact is you have to be leveraging methods that will allow you to be seen. advertising can only work if people actually see the ad.} Meaning you have to not only use the most effective advertising methods to get your ad’s out, but you have to “Stand Out”. When applying banner advertisements make sure to use vibrant colors that have maybe have animation. Or if you are using a text ad you’d want to make sure to show that you have the best prices, quickest service, great customer feedback or how your service solves a specific problem. Create a call to action, make that person WANT to click on your ad. You ever wonder why so many people pick-up the newest “Cosmopolitan” and “Men’s Health” magazine? Their headlines always get your attention
V. Be Cost sensitive
– This may be apparent but so many people forget that you need to supervise and update your ads in all of your marketing efforts. If you aren’t watching closely you might be putting money into ad’s that aren’t successful. The idea is to fine-tune your ad’s until you are earning more than you are spending.
Here’s an example…
You have the flu and you just purchased and used two different cold medicines.
Now tell me, which one actually worked? You won’t be able to!
There is no way of knowing which of the two medicines you had taken actually did what you needed to feel better. So now next time you get a flu you will most likely buy both of the medicines again. What this has accomplished is now instead of buying the one medicine that worked for you; you are purchasing both and just throwing money away.
VI. Have Automation
– Having your advertising automated means making sure that all your inquiries
coming from your ads are being answered. Doesn’t matter if you automate by email or phone, its your choice.
And I know what you’re thinking “you can’t hire someone around the clock to answer the phones for you”. Well you can and I’ll go over that another day. Your time is important and priceless so we want to be cost effective and apply marketing that can be updated instantly and does the work while you sleep.
To sum up you must be able to:
– Track effectiveness of the advertisement
– Revise the advertisements content / verbiage (split test)
– Target Your Audience (age groups, gender, location, etc)
– Be Seen!
– Be Cost sensitive
– Time sensitive (your time, and how long till the advertisement is shown)
– Automation
If you follow the steps above there is no doubt you will have the
Most Effective Advertising campaigns possible. To get more detail on the different methods of advertising and to better understand how to apply these steps visit the following link so you can make sure you have Effective Advertisements with the help of an industry known marketer James Love.
Comments on this entry are closed.