How To Overcome The Disadvantages Of Mobile Advertising
Mobile Advertising is here to stay. 93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users. As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.
Because mobile advertising doesn’t compare well with traditional advertising strategies, it is important to keep its disadvantages in mind when creating your mobile marketing plan.
Slow data transfer speed is the first challenge with mobile advertising. Mobile phone users that have grown up with high speed Internet may be frustrated at the transfer time with some mobile devices. While technology is advancing rapidly, this is still a challenge the mobile phone advertiser needs to be aware of.
Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed. Most people using mobile phones want the answer to an immediate question, and won’t be distracted by something irrelevant, which is the opposite of most online Internet users.
Both of these challenges are currently being overcome by mobile advertisers by using SMS text messaging campaigns or mobile search engines rather than the pop ups or diversion ads favored on the Internet.
SMS text advertising and In-page search engines can be up to 50% more effective than traditional Internet ads if they add value to the mobile phone user and help to solve an immediate concern. This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses.
Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
