Online Social Networking: Hidden Benefits for Online Marketers

July 4, 2009

Social media in the form of social networking and online social bookmarking are more popular now than ever. But it’s hard to know which online social network is right for you if you haven’t tried all of them. This is why many Internet users find social network reviews valuable. When reading these reviews, though, you might be surprised at how much variation there is in people’s opinions. Some people would fight for their social media choices to the bitter end. That might be because they were ignorant of the options, so they invested all their time without further discovery. Many who are adamant about defending one site aren’t aware of the variations business networking, social bookmarking sites or sites that offer social networking just for fun. Even some avid social media users don’t know that there are also social media platforms, like Yuwie, that use small amounts of money per click to pay for people to use and promote their sites.

Many social media users aren’t aware of the differences between one form of social network and another because there is a lot of cross-over in the platforms. For example, HubPages can be used for business or pleasure. There are thousands upon thousands of user-driven free social networking communities, such as Paper Craft Planet, which specialize in focused interests. These type of social network sites are significant due to their emphasis on people’s niche interests. And speaking of niches, book readers now have plenty of places to hang out online. Social networks like Bookcrossing have everything from chats, book reviews and online bookshelves. Another powerful form of social networking is social bookmarking, which has become very popular. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. This platform type is also great for people who conduct searches, because keyword tagging is allowed The ability to use keyword tagging also is of value to Web marketers, because they know they will lead to backlinks for their sites. One social bookmark doesn’t really mean anything in terms of backlinks but when there are many of them, search traffic often increases. As with Mixx, when a link is posted on these web properties, it can often achieve high search engine rankings if the keywords were researched and the listing was entered properly.

Blurring the line even further are sites like Yahoo Buzz, which feature both online social networking and bookmarking. They are used for bookmarking but also are equally powerful for marketing and socializing. Business and personal contacts galore are just waiting to be discovered on these sites and blog posts featured on these social networking sites have the potential to rank well in Google and other search engines. These powerful benefits are just some of the reasons that people who make their livings online love social media sites.

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