One of the greatest business of the day is an online business. The best way to make money online is with a website or blog. Webmasters builde websites that focus on a niche. With the huge amount of traffic potential and exposure the Internet provides, the possibilities are endless.
The online business is not taught in schools and there is no degree, most of us are self-taught utilizing the many free resources and free webmaster tools that teach and provide support for webmastering, Internet marketing and web design.
Many think they cannot build a great website because they do not know code. This is not true, there are so many great ways to build websites and blogs, that do not require any knowledge of code, programming or design, so most anyone who is willing to work hard and put in the time necessary can succeed online. There are also tons of free places to get website templates so they design element is much easier and there is no coding knowledge required.
There are many useless websites where webmasters make crucial mistakes. Some of these mistakes are in website design and may cause visitors to leave. Many make mistakes in promotion and SEO, which when done right will bring the organic searh traffic that is so valuable.
3 Top Webmaster Tasks
1. Link Building and SEO
One of the cornerstones of SEO is link building, which is where links from external sites leading to yours leads to higher SERP rankings. The most important part of the link is the anchor text. The link must contain target keywords in the anchor.
Those that do not optimize the link anchor with the correct and relevant site keywords end up with low or nonexistant SERP rankings.
2. Good Website Design
Two important tasks for the webmaster is to use pleasing colors and good navigation in the web design.
a) Colors – Colors are crucial for web design, for the look as well as usability of the site. A fine example is using balck background with neon font. It is hard to read with those colors and may force visitors to flee.
The safest option is white background and dark text or vice versa.
b) Navigation – Another big mistake is to have confusing or worse non-existent navigation of all the content on the site. The navigation needs to be very clear and in either of 3 places on the site, the top, left or right sidebar. The colors should also emphasize the navigation area, distinguishing its existence from the rest of the site. The visitor needs to have all your sites content easily accessible. The Internet visitor has a very short attention span and needs to find content quickly or they will leave.
3. Content
Lack of fresh, original and keyword relevant content is a typical newbie mistake. Deep webpages, those that have lots of pages are better for visitor retention. Also, search engines feed on original content and so your site will be more favored in the SERPS with lots of fresh and original content.
The more content you have the more opportunity you will have for exposure to the ads, affiliate links, blog RSS buttons and whatever other actions you want visitors to perform.
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