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Content Spinner

SEO dummies need to stop giving advice.  They claim the penalty is a “myth”.  They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results.  That doesn’t make any sense.

What Google talks about is of importance to very few of us.

In a blog post, Google discusses the impact of duplicate content on your own website.  If you use Adsense to make your money, this applies to you.

What about us?

They don’t give any help to those of us that use content to market our businesses.

They don’t discuss our concerns at all.

They reveal some slightly relevant details, but unless you make your money through content sites, I’d recommend not wasting your time reading it.

The advice here applies to “us”.

This is what the duplicate content penalty means to you.

With content marketing:  Google will give you credit for the first few times it finds your video or article if it’s the exact same as all other versions.

If you submit your article to 200 directories, you’ll get credit for 2 or 3.  After that Google says “I’ve already seen this one, so you get no credit for it”.

The links pointing to your website won’t count.

Every time it gets picked up by a website, you get nothing for it.

That’s where content spinning comes in, yet every single content spinner available does it wrong.

Yes, every single content spinner is based upon broken logic and there’s a better way to do it.

It’s time to solve this once and for all.  NOW.

The Problem And The Solution.

When putting out an article, you’ll get credit for the first few Google finds.

This also happens with other types of content, like videos and press releases.  Google knows that the others are there.  It even indexes them.

They end up so buried that nobody will ever find them.

To see this for yourself, do a Google search for the title of an article you’ve submitted like this: “Your Article Title Here”.  Putting quotes around a term indicates that you only want results with that phrase in that order.

You’ll see a lot of times that Google has discovered your article.  Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.

You can easily fix this.

Spin the text for all of your content.

By spinning your content the right way, Google doesn’t see duplicates.  It sees a lot of original content.

That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place – measurable results for your efforts.

The goal of article marketing is to get your content syndicated to give you more backlinks and traffic.

Every article should get posted more than once by other webmasters.  If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.

This is WAY better than sending out an article to a ton of directories and only getting credit for 2 or 3.

Here are 2 key benefits of spinning your content (not just articles)

1.  Better results from a single piece of content.

2.  Target more than one keyword.

Getting results is the reason we spend time writing content, blogging, creating videos, etc…

Why would anyone be satisfied with 3 or 4 backlinks from a great article?

The ability to target more than one keyword term with a piece of content is amazing and the results are, too.

{With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours.}  That is a measurable result!

Most Content Spinners Do It Wrong.

Spinning software the way most programs do it will limit your results.

Their focus on spinning words or terms is not the best way to do it.

The key problem with this is that the fully automated ones butcher your content.

Your words get replaced by a synonym found in a Thesaurus database.

Software isn’t smart enough to follow the way a human reads text.

The English language is extremely complicated.  Software can’t “do it for you” the right way.

The semi automated ones require a lot of time as you go through and pick similar words to replace the original ones you used.

The Spin Wizard addresses this.

The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.

All you do is rewrite what you’ve said in a different way.

It’s far easier to restructure a sentence then it is to change every word in your content.

Google Is Not As Smart As Most People Think!

On July 8 of 2006 I announced the death of the link exchange via a press release.

The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.

You’ll find a blogger blog ranking #1 for “make money online”.

On the bottom, you’ll find people they trade links with.  Their “blogroll” has more link exchanges listed.

I couldn’t believe it.

While I still feel that link exchanges stink, bloggers do it all the time with a few relevant blogs and it works out just fine for them.

Realize now that Google isn’t as smart as we think.

Everyone worries about them figuring out what we’re doing.

We all give them far too much credit.

Win With Duplicate Content.

Calling it a duplicate content penalty is not exactly right.  It does exist, but instead of being a true penalty, it’s more of a natural way for Google to give credit for relevance.

Google picks the most relevant version.

It picks sites with authority first.  Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.

You should also build links to all of your content.  Blog posts, RSS, social bookmarks… These are good ways to link to your content.

This doesn’t just apply to content you put out, but to duplicate websites or web pages.  By building links to them, you can outrank the original site.  This shows Google that you’re the authority.

Spinning the content also helps.  That will take the whole “duplicate” issue out of the game completely.

The Spin Wizard is available for free and lets you spin by sentence AND by word or term.  It is also the only one that gives you the ability to spin the text associated with numerous types of content:  Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.

This is a controversial topic amongst marketers, so please share your thoughts in the comments section.