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A few weeks back, WebProNews ran an item about Google removing PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the leading search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she clarified. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” At present, PageRank is deleted from Google WebMaster Tools  and only appears in the Google Toolbar.

I’m not sure why Google advises that we shouldn’t count so much on the information displayed in PageRank yet it is apparent to every single one that the majority of us lean on these numbers when examining the  results of our search engine optimization and marketing strategies and since we agree that a high PR means more traffic for our website then, Page Rank should be given some significance when we evaluate our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ disclosed in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, pointed out the results of  gaining high PR ratings on  online  businesses, and I  feel that  a majority of  what he mentioned  were insightful, to say the least.

Titus Hoskins argue about the effect of a top page rank announcing that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this potential client respect emanate from? It comes from their respect of Google indeed. Titus Hoskins addressed the  respect and brand identification Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an internet marketer, Hoskins is astonished at the way Google impacts the web community. Respecting this he stated, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins continued, “Google is the king of online search and no other search engine even comes close to Google.”

I infer that to mean that if Google, gives a web-based business a high PR, then  look ahead to Google’s impact to have a positive effect on  how many purchase from that site. So how can we prevent these  online businesses from assigning such a big importance to Google PageRank statistics?

“Regardless of what Google wants to happen,” wrote Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” He sums up how people see PageRank as something that,  “still wields tremendous influence and power” and  universally,  this understanding  has  remained true up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins wrote. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

Despite what Google has said it is my opinion that there is still many reasons to utilize Google’s PageRank feature. I am in agreement with the writers quoted above, and plan to continue to use Google’s PageRank in my evaluation of my own search engine optimization endeavors as well as other people’s.

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