Use SEO on Your Optimization Efforts–Huh?
Our article writing and syndication efforts have only two goals 1) Persuading the consumers of the article to visit our site; 2) doing a bit of search engine optimization for the page on our site to which we link. We naturally want to get the most for our money that we spend on article writing and distribution. Particularly when we outsource to a web writing service, we hope to recoup the expense as quickly as possible. That makes sense, in so far as we take it.
Sometimes our enthusiasm for generating external links to our website’s pages and our hopes that our readers will take the bait and click through to our site gets in the way of a rather important detail. If our article marketing efforts are really going to give us the results that we anticipate, those published articles must actually be discovered by our prospective readers and the fickle search engines must consider them important by the heartless math of their algorithms.
Face facts, our new article isn’t the only one being posted on EzineArticles or GoArticles on any given day. Indeed, it probably isn’t even the only article being posted that day that deals with our topic, although nobody has written as cleverly as we have of course. So how do we make our article stand out from the massive amount of new content published on the web each day?
Yeah, I know the standard writing and submission tips:
* Use a descriptive title and, if possible, make it “catchy.”
* Use a good set of accurate and popular keywords to associate with it when we submit.
* On EzineArticles or other directories which offer us an opportunity to provide an abstract, make sure that is intriguing, so that the reader will want to click to the entire article.
While all of the suggestions are valid, they do not go quite far enough. What we really need, though, is for the search engines to give our articles some much deserved respect. After all, most of our potential readers will find our article by means of a search engine. Only then can they be emotionally moved by our prose. Only then will they follow the link to our site. Only then will they repeated buy our product and service. Only then will we become as wealthy as King Midas as we sit around in our pajamas, working from home only fifteen minutes a day. Oops, I think I may have read a bit too much hype from the make money from home scams. Sorry.
How do we really earn respect from the search engines for our articles? External links. Lots and lots of external links. How do we get those wonderful external links? Well, we either sit back and wait for them to magically appear, or…
We need to dedicate a portion of our article marketing plan to building links for our articles, themselves. Granted that will reduce the number of links we have the time to provide for our business’s site, but the trade is that linking to our articles that do lead to our site become more powerful.
Most of us should probably dedicate every third or fourth or fifth article to linking to existing (already published) articles. Here’s and example of what I mean: Every once in a while, submit content to EasyArticles that has links to your two or three of your articles on EzineArticles and EverydayArticles. Use an EzineArticles article to link directly to a master work that have have posted to ArticleVista.
I know this sounds like a never ending cycle. It is. That’s why so many of us make our overall strategy clear to the professionals and let them do the actual work and tracking. That outsourcing approach leave us plenty of time to sit around home in our pajamas counting our money.
