What Is The Difference Between A Good And A Bad AdWords Campaign?
What’s remarkable with Google AdWords is it bridges you and your customers at the exact moment when they are looking for your product or service. And what’s even more amazing is according to Google itself, its network touches more than 80% of Internet surfers around the globe. With Google AdWords, you have the freedom to choose your own keywords that matches your ads to your target audience and create your own ads afterwards, and pay only when someone clicks on them – aptly caled Pay Per Click (PPC) advertising.
Google AdWords is the right way to advertise on the Internet, if done correctly. It can reach hundreds, even thousands of searchers looking for your exact product or service, which will eventually lead to increased sales transactions. Don’t be like those companies that have invested so much in PPC advertising, yet only get unwanted clicks from untargeted audience. With years of experience in the PPC advertising industry, I have unlocked the difference between a good campaign and a bad campaign.
Successful Google AdWords campaigns all come down to the use of very specific keywords that tightly describe a product or service, rather than broad or generic keywords. Next comes geo-targeting. Since Google AdWords allows you to choose where you want your ads to be displayed, you have to identify whether your product or service is local, national or global. With geo-targeting, you can specify a single state, an entire country, multiple countries or even the entire world; it’s all up to you.
To give you a clearer picture, let’s say you were a gourmet brownie company that delivered brownies only in North Carolina. If you bid on keywords like gourmet brownie and had them displayed throughout the US, then you would most probably receive a lot of unwanted clicks that will still be charged to your account.
What you should have recognized are: firstly, the keyword gourmet brownie is too generic and does not exactly describe your service of gourmet brownie delivery. Next, since this is the only state in which you supply gourmet brownies, your adverts should have been listed for North Carolina Internet searchers only. The beter thing to is to bid on a keyword like gourmet brownie delivery and set up to be displayed in North Carolina only, triggering you to obtain targeted clicks.
To direct targeted clicks to your website is the ultimate goal of a Google AdWords campaign, and this is how you should think of it always. Pay Per Click advertising is not only to receive as many visitors to your website as possible; but rather, to receive the best quality of targeted clicks. As AdWords is PPC advertising, you should focus on bidding on keywords that will direct targeted clicks to your site. This way, you would onlt pay for legitimate clicks and not unwanted clicks.
When done correctly, Google AdWords could open new horizons of selling your products or services on the Internet; if not, then it would cause you to spend loads of marketing dollars. So, be sure to optimize your keywords and target them to reach your targeted audience online to have a good, if not the best PPC search marketing. Now you know that PPC internet advertising is that simple. Good luck!
